Pelikan has been manufacturing a variety of goods since 1838 and almost all of those products have been backed by advertising of one form or another. Consequently, Pelikan has produced a tremendous amount of ephemera, enough to keep a collector busy for a lifetime. I invite anyone interested to check out “Pelikan – The Brand” by Detmar Schäfer and “Deutsche Werbegeschichte – Am Beispiel Günther Wagner – Pelikan” by Heinz Rings for fascinating accounts of Pelikan’s advertising over their nearly 180 year history. Pelikan has employed various displays to draw attention to their products in order to make a sale. One such display has always captured my imagination and, to me, is the epitome of Pelikan advertising. Since the 1930s, the company has been creating figurines in the form of a pelican in support of its fountain pen sales. These are usually made of ceramic but have been crafted from other materials over the years. The initial versions were a cadmium yellow and promoted sales of the model 100. Designed for display in shopkeeper’s windows, the figurines have attracted a following and have become quite collectible. The older pieces are incredibly difficult to come by but there have been more recent versions that were released to German dealers after the M400’s introduction in the 1980s. These pieces can be found a bit more commonly, most often in white or cobalt blue. It is a lesser known fact that these figurines enjoyed a much larger variety of color which is what I wish to share with you today.