News: Pelikan’s Art Collection Brought To Life

Pelikan Advertising Posters

Pelikan is a brand whose longevity now spans nearly two centuries. In that time, there have been significant revisions to the company’s branding as well as a prodigious amount of advertising materials created. In that cause, famous artists have been employed including the likes of O.H.W. Hadank, Wilhelm Wagenfeld, El Lissitzky, and Kurt Schwitters. A lot of the advertising created around the brand and its products are truly works of art. The archives are full of such posters, many of which you may have come across in the past. These have served as inspiration for product packaging and were the subject of 2013’s book The Brand by Detmar Schäfer. By way of recent example, the Iconic Blue M120 from 2018 featured a poster advertising Pelikan’s watercolors designed in 1899 by Käthchen Münzer which was originally submitted as part of a sponsored poster competition, something Pelikan did fairly frequently at the dawn of the twentieth century. It seems that the company would now like to highlight some of those pieces that reside in the archive but, before doing so, they have an idea they’d like to run up the flagpole. Read on for all of the details including how you might participate in bringing a future pen to market.

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