Damenhalter: Pelikan’s Gendered Pens and Pencils

Vintage Pelikan Fountain Pen Advertisement

March is designated as Women’s History Month in the USA, the UK, and Australia, a month set aside to commemorate the contributions of women in history and society. In honor of that, I elected to take up the study of gendered fountain pens produced by Pelikan over the last century, specifically their fountain pens and pen modifications made especially for women. Gendered products, just as the name implies, are those items or services marketed specifically towards a particular sex. Goods such as these have been around for a long time, and many have a controversial history owing to the promotion of unhealthy and often false gender stereotypes. There are a multitude of products which fall into this category, many of which are quite laughable. The distinction between male and female targeted products frequently consists of nothing more than a pink color and some slightly altered packaging with the word “Lady” prominently displayed. Marketing departments pursue these gendered products in an effort to enhance their appeal, thereby broadening the pool of potential consumers. This pursuit frequently results in the distorted portrayal of women as weaker, more delicate, and in need of special care while at the same time promoting toxic masculinity. Many cultures still frown upon men enjoying anything of a pink persuasion because of the femininity associated with it. In addition to various shades of pink and pastel, items targeted towards women tend to be smaller in size to better fit the stereotype of the more diminutive female. Many of the historical boundaries surrounding gender roles in society are being tested and debated today, a debate that is well beyond the scope of this blog. What is on brand for this blog is just how Pelikan has fed into and perpetuated some of these societal constructs with their writing implements over their 94 years in the industry. Pelikan’s gendered writing instruments can be found as far back as the original model 100 from the 1930s but there have been more recent examples as well. Indeed, it’s hard to believe that such products have persisted well into the 21st century. Pelikan’s catalogs from the 1930s through the 1950s list products that could be altered for use by a woman, labeled as “Damenhalter” or “Für die Dame” but, make no mistake, this is not a Pelikan specific phenomenon. Other pen companies, both past and present, have done the same including Sheaffer, Soennecken, Parker, and Montblanc. Believe it or not, even the ubiquitous Bic Cristal has not been spared. Read on to learn about just a few select examples of products from Pelikan’s back catalog that have been geared towards women.

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