Günther Wagner launched the Transparent Fountain Pen under the Pelikan marque in 1929, a brand that he had trademarked some 51 years earlier. That piston filling fountain pen subsequently underwent several small revisions in a relatively short period of time, revisions that ultimately culminated into what we know today as the model 100, so named in 1931. Following its introduction, the model 100 represented Pelikan’s flagship fountain pen product. In the business world, it is common practice for manufacturers to target different market segments with alternate versions of a product. This strategy allows companies to reach a larger number of potential customers. Market segments might be targeted based on demographics such as age, sex, and income. Alternatively, they can be based on geography or focus on consumer versus commercial variations of a product or service. Perhaps you have seen examples of businesses selling a lower-priced product targeting the less affluent with marketing that stresses cost, value, and affordability. That same company may also offer a higher-end version of the product which might have more embellishments or some particularly attractive packaging thereby raising the price. Consumers who are more well off are frequently willing to pay an extra sum for those additional features and benefits. The products don’t even have to vary that much as marketing can frequently convince those with the cash that the higher priced brand/product is of a better quality, regardless of whether or not that is truly the case. Günther Wagner was no stranger to this practice as his company owned several brands, each geared towards appealing to a different group of consumers, predominantly based on income. While the 100 was the work horse of the Pelikan line targeting a largely middle-class population, the 110, 111, T111, and 112 were manufactured as higher end variations of the same product in an effort to appeal to the more upscale market. An effort to target the opposite end of that spectrum is how we came to meet the Rappen brand of fountain pen in 1932, Günther Wagner’s lower tier offering, priced as a more affordable alternative to the Pelikan model 100. The Rappen was able to be produced with lower production cost while maintaining quality workmanship and distinguished itself significantly from the company’s flagship models. Read on to learn how the Rappen came to serve lower end markets for well over a decade.Continue reading
Many of the preeminent innovations and game changing inventions throughout the history of human civilization have had but one thing in common: they were born out of curiosity. The drive to push towards new ideas and experiences thereby unlocking limitless potential is a basic human attribute. From the Acheulean hand axe and the control of fire to space exploration and self-driving cars, curiosity is a powerful motivator for learning and influential in decision-making. It is one of the pillars upon which the advancements of society have been built. It should come as no surprise then that curiosity has also helped drive innovations in fountain pen design. Mention of a primitive reservoir pen can be found dating back to less than 1000 years Anno Domini. The Romanian inventor Petrache Poenaru was one of the first to be granted a patent for such a design in France on May 25th, 1827. Pelikan entered the market with their Transparent Pelikan Fountain Pen in 1929 featuring Theodor Kovác’s differential piston filling mechanism. The steady evolution of the fountain pen meant added complexity and many of the competing manufacturers of the early twentieth century were eager to show off their pens and make the case for why their design was superior to others. Pelikan was no different in this regard and therefore outfitted their sales representatives and stationary shops with special pens that revealed the model’s inner workings. Likely starting sometime in the early 1930s, the hard rubber components of the 100 were skeletonized or cut away to create non-functional models, not available or intended for resale. It is unclear in what capacity these models were utilized but make no mistake, this was the birth of the demonstrator, just not the ones we commonly think of today. Those came about later, with the advent and mass production of clear plastics. Examples exist of the 400 and 400NN from the 1950s and 60s done in green or clear shades of transparent plastic. Many of Pelikan’s demonstrators from the 1950s through the 1960s were low production volume items carried by reps and delivered to stationary shops, which makes them scarce and highly collectible today. Eventually, such pens would catch on with consumers and grow in popularity. No longer relegated to life as a sales tool, demonstrators would grow into their own and become special edition releases. Pelikan’s first major modern foray into the demonstrator was the Transparent Green M800 released in 1992 which they quickly followed up with the M810 Blue Ocean in 1993 and a multitude of other demonstrators since. Read on to learn more about the origins from which today’s demonstrators hail.