News: A Shifting Pricing Strategy in the U.S. Market?

Pelikan logo cap topsOver the last month, I have been repeatedly asked by fellow pen lovers as to why U.S. prices for Pelikan’s fine writing instruments far exceed that which is available elsewhere.  It’s no secret that over the last few years, an increasingly growing number of U.S. consumers have awakened to the realization that Pelikan fountain pens can often be had for significant savings when purchased from overseas vendors.  The U.S. market has seen a steady increase in the price of Pelikan’s fine writing instruments, the last swell coming in February of 2016.  Consequently, authorized United States’ retailers have historically had to offer their Pelikan wares at significantly higher prices than competing international merchants.  Regardless of what factors may have contributed to that discrepancy, the end result was a tilted playing field that made it incredibly hard for US vendors to compete in what is clearly a global economy.  I have always questioned the disparity in pricing and wondered why U.S. customers are dealt with so differently?  It’s a passionate issue for me because I have a deep affection for the brand but their marketing strategy has prevented me from recommending even an entry level Pelikan pen to anyone starting out in this hobby since these too are often priced higher than competing brands.  

For the last month, I have done extensive research into the economics of why Pelikan’s U.S. pricing might be the way that it is and that is what I intended to present to you today.  Just as I was preparing to publish that article, Pelikan/Chartpak called an audible on me and therefore I have scrapped that entire post in favor of this one.  What I present to you now is evidence that there may be a major shift in U.S. pricing silently occurring and our domestic vendors and their customers are likely to reap the benefits. 

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