One important part of the supply chain is the distributor. Distributors connect manufacturers and consumers, helping move products to the market. They manage inventory, take care of logistics like storage and transport, and build relationships with retailers. This allows manufacturers to reach more customers without the hassle and expense of direct distribution. By combining orders from several retailers, distributors can achieve economies of scale in transportation and logistics, thereby reducing costs for manufacturers. In short, distributors help consumers access many products more easily. Pelikan has always depended on regional distributors to deliver its products, but a new competitor has disrupted the North American market, replacing Chartpak in Canada. With the change comes hope that the long held concerns of Canadians might finally be addressed. Read on to find out more about your North American distributors and how this change may impact you.
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