Pelikan’s distribution network is undergoing another major shake-up. Since 2001, Chartpak has served as Pelikan’s North American distributor, connecting the German brand to retailers and overseeing domestic repairs. After years of stability, Pelikan’s North American distribution is entering a new chapter. Chartpak’s relationship with Hamelin and the Pelikan brand began to shift in July 2024, when European Manufacturing and Design Ltd., part of the LSF group, became Pelikan’s exclusive Canadian distributor, narrowing Chartpak’s territory. Now, Chartpak has once again been sidelined as Pelikan pursues a new strategic direction. Effective Thursday, September 25, Coles of London has taken over as the brand’s United States distributor, ending a 24-year partnership with Chartpak. Read on for the details behind this latest realignment.
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Pelikan’s New Canadian Distributor: What You Need to Know
One important part of the supply chain is the distributor. Distributors connect manufacturers and consumers, helping move products to the market. They manage inventory, take care of logistics like storage and transport, and build relationships with retailers. This allows manufacturers to reach more customers without the hassle and expense of direct distribution. By combining orders from several retailers, distributors can achieve economies of scale in transportation and logistics, thereby reducing costs for manufacturers. In short, distributors help consumers access many products more easily. Pelikan has always depended on regional distributors to deliver its products, but a new competitor has disrupted the North American market, replacing Chartpak in Canada. With the change comes hope that the long held concerns of Canadians might finally be addressed. Read on to find out more about your North American distributors and how this change may impact you.
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